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Advertising Literacy: Another Important Media Literacy Lesson

By Frank Baker

“Kids need to know how particular messages get crafted and why, what devices are used to hold their attention and what ideas are left out. In a culture where media is pervasive and invasive, kids need to think critically about what they see, hear and read.”  Former FCC Commissioner Michael Copps

What is it about advertising? We either love it, ignore it, or we can’t stand it.  And to top it all off, many young people believe that, despite the constant bombardment by marketing messages, they are impervious to it.

I’ve been thinking a lot lately about advertising.  (Yes,… Read full article

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