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The Kaiser Family Foundation Releases New Study

The amount of time children spend with media is an issue close to the hearts of media literacy education proponents and members of GMLP.  It’s refreshing to see the Kaiser Family Foundation’s study Generation M2: Media in the Lives of 8- to 18-Year Olds gain attention in national media outlets such as The New York Times and NBC NewsCheck out the press release for an overview of the study.

The study finds our young people’s use of media up drastically from Kaiser’s study five years ago, mostly due to mobile devices like cell phones and iPods–bringing the daily total of time engaged with media to over seven and a half hours a day!  In addition, the M2 study addressed the issue of “media multitasking”–using more than one medium at a given time.  If you add those multitasking minutes, children and teenagers can cram more than ten hours of media use into those seven and a half hours.

Other items included in the study: texting, parental monitoring of media use, racial differences in media consumption, social networking, and the impact of media use on students’ performance in school.  Below are two videos from NBC regarding the M2 study:

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  1. The Human Brain Continues to Adapt to Our Digital Ways « Communicate: The Diederich College of Communication blog - July 15, 2011

    […] According to a 2010 study by the Kaiser Family Foundation, young people spend at least seven-and-a-half hours a day with media (computers, cell phones, TV or music), and by frequently multi-tasking, they are packing in the equivalent of nearly 11 hours of content – which is an increase from nearly six-and-a-half hours a day, or eight-and-a-half hours of media multitasking from just six years ago! […]

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