In a world where digital networks prevail in many fields, understanding different mediums is a vital skill for a leader. The constant stream of media through the news, programs, eBooks, and social networking platforms is shaping how everyone within the sphere gets informed, inhabits, and evaluates the world around them.
Leaders who are media literate will be able to carry out their tasks to the best of their ability. CNBC shared findings of a study indicating that CEOs who are active on social media are better leaders than their non-social counterparts. They are seen as more empowering, effective communicators, and better decision-makers. As a leader, you too can become more successful with access to the necessary knowledge and here’s how:
Create compelling content
Video communication has been proven as one of the most powerful elements of the media revolution. Leaders who understand the concept of viral content are in the best position to translate the vision of the company to stories that are palatable to their target market. With a genuine voice and a dash of creativity, you will be able to craft engaging content that will leave an imprint on your audience.
Enhance communication strategies
Through media literacy, leaders can effectively disseminate information internally and externally. Both employees and audiences respond less to traditional distribution pathways and are always looking for fresh ideas. Leaders can keep up to date on trends that impact the behavior of society as well as the people or groups responsible for setting them in motion. One effective tactic is influencer marketing, or the use of public figures with legions of followers to promote their message. Forbes explains that this strategy only works as long as the brand relates to the audience of the media icon. In order to become competent on the market, you have to understand whether an influencer fits well with your intended community, how they can enhance your reach, and vice versa.
Assess relevant information
There will be an ocean of noise with fake news and irrelevant data to assess and filter. Being media literate means always being critical of the quality of information and how to use them. Maryville University identifies this strategy as part of the monitoring and controlling phase of project management. Leaders have to be thoughtful, meticulous and quick to adjust according to the ever-changing landscape of media. Anything less would be an irresponsible use of power when everything gets posted and dissected on media in a blink of an eye.
Strategize media presence
Social media has so much potential when it comes to growing a company, but not all are equipped in handling its power. Today, millennials are more adept at understanding how the digital realm operates which makes it crucial that older executives are receptive to the exchange of ideas between their subordinates. If they are open to being mentored, eventually they can orchestrate their approach to taking advantage of this commanding tool.
Keep up to date with trends
Media helps leaders keep up with emerging innovations and the general direction of their industry. This information allows executives to stay ahead of the game, secure contracts with influencers before others get to them, and release a new product before a competitor announces theirs. Inc Magazine notes that reading research reports and publications as well as using advanced tools for analytics can arm you with that knowledge. Trends are always changing and as a leader, it’s part of the job to always strive for progress.
GMLP believes that media literacy is vital to becoming better leaders of tomorrow which is why it holds a Media Literacy Week annually. If you want to become a more successful executive, or just generally want to be educated in handling this century’s media culture, stay tuned for updates on this year’s event.